Imaging equipment technology has made tremendous steps over the last years, and continues to evolve with a really fast pace.
Equipment manufacturers have started a race of prestigious technology pioneering and marketing, in order to achieve higher sales rates and more loyal customers. However, equipment still is not able to affect the story telling of a picture, the emotions it creates, and the overall aesthetics inside the frame. All it can change is the ease and the speed of producing high quality images, in terms of image quality and not something more. As everyone, we can't say that we don't like the shiny, high quality, expensive equipment, and since as technology experts, we modify, maintain and repair our equipment, this makes us to fall in love with every piece of it, the same story with each of our creations. But we don't depend on expensive equipment. All we need is the essentials, like a medium resolution sensor with a relatively good dynamic range, some decent glass, the essential accessories, and that's it. What can really make the difference is our creativity, and the ability to know from the beginning, what the final still or motion picture will be, according to our vision. And of course our fantasy which creates the vision, even some seconds before the capture. |